Victor Churchill Melbourne
Victor Churchill Melbourne
Project Info

Victor Churchill Melbourne comprises an artisan butchery and grocer, complete with a curved marble dining counter from which to revel in a multisensory food experience.

Upon entry through the High Street heritage façade, guests are greeted by three solid circular timber butchers’ blocks. An opening statement of brand ethos and a deliberate DNA connection to the Sydney store. They are placed front and centre; a working altar, shielded by a 3m high curved glass screen. Moving further into the space, finely articulated shelving and joinery units display premium fresh produce.

Floor-to-ceiling height salt bricks bring impactful scale to the dry ageing room, a Victor Churchill signature element. Along one wall, a series of elegantly minimal cool storage units frame an artisanal collection of assorted charcuterie, cheeses and smallgoods, achieving a curated gallery-like effect.

Luxe in detail and spatially generous, its theatrical interior is defined by a sumptuous material palette. Floors are made of deep green Verde marble, veined with natural variegations echoing the texture of protein. Fine copper arches delineate the space, subtly evoking the grandeur of Baroque cathedrals – a deliberate nod to the family’s Croatian heritage. An original non-restored Berkel slicer is given pride of place, a relic of respect to an age-old profession.

Elevating butchery into a performance and artform, Victor Churchill Melbourne is a space designed to spark culinary conversation and reimagine the way that we eat.

Words Sandra Tan Photos @Elbowroom