loopcreative were invited to partner up with interface-flor for the 2014 Melbourne indesign as part of ‘the project’. the project pairs architects and designers with suppliers to the Architecture and Design industry. The exhibit was a temporary installation as part of the ‘galleria’ in an abandoned warehouse space in the Melbourne central business district. the brief that interface set was to create an immersive experience featuring the human nature product to inspire designers to incorporate the natural world into their next project. The over-arching concept of the space was to create a conceptual sun made from thousands of metres of yarn which is the basis of the carpet tile product. the yarn was painstakingly threaded through at varying lengths against a mirrored backdrop to create a 2500mm diameter hemisphere of yarn suspended in space. at the installation, a person in a lab coat greets visitors, asks them to take their shoes off and hands them a calico bag to place their shoes in before they enter ‘the ante-chamber’ – a sterile, clinical room that makes guests feel slightly disorientated and extremely uncomfortable. Then visitors enter ‘the oasis’ room, where they experience a feeling of relief when their every sense is pleasantly and naturally awakened.
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