LoopCreative were appointed to design the recently completed Brand X, set across 1000sqms on level 3 of Central, a world-first creative playground that encourages patrons to conceptualise and create alongside some of Sydney’s most dynamic and innovate independent artists and organisations.

Featuring working studios for visual artists, a state of the art rehearsal space and a constantly transforming events venue, the space houses a population of local creative talent who will inspire your inner-artist.

Stationed across the floor is an ever-changing menu of creative activities that will evoke your ideas, encourage your input and tease your imagination, resulting in an experience that will leave you feeling energised and inspired.

On a modest budget we conceptualised a 1100sqm space, constructed from salvaged shipping palettes, to create a series of dynamic interconnecting spaces for the Brand X team.

The L3 Space is available to Artists or Community Groups as a non-commercial events space to celebrate, launch or discuss new creative ideas, share information or to discover the perspective of others. brand x is the second completed project by loopcreative in this location after roger tait man and forms part of a five level retail activation located on level 3 at fraser’s central park living mall.

the pop-up was in place for approximately 18months.

http://www.brandx.org.au/

completed : 2013

client : frasers

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