Alquema is an award winning retail store having recently received the coveted ‘Good Design Awards” Sydney, the Italian “A’design award” at the recent gala event in Lake Como, along with being shortlisted for the year’s Australian Interior Design Awards 2017 in the installation category. The flagship store for the fashion clothing brand alquema and pushmataaha is located within the heritage listed queen victoria building in Sydney’s CBD. The sculptural centrepiece clothing rack is the main feature of the store and was conceptually modelled from the ‘golden ratio’ in plan, then elevated into a three dimensional form.

loopcreative designed the project using 3ds max and created a series of photorealistic renderings, and from the model we were able to provide accurate radial setouts to the builder. A 3D printed a 1:25 nylon model was created for the builder to understand the overall shape, and a 1:1 prototype was created in the factory…